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Blog
SEO: Grow Your Website Traffic 456% by Being More Meta
You need an online presence if you want to be successful. You need to be online to get in front of people who might want what you have.
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Should You Hire a Marketing Team or a Digital Agency?
There is general agreement that a company needs skilled marketers to thrive and build good relationships with consumers.
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Add OTT Advertising to Your Media Mix
Advertising through OTT gives your brand access to people while they are spending time with their families.
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Introducing Onboarding Videos
Nowadays, more and more companies are using onboarding videos as part of their marketing and employee engagement strategies.
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What is a Brand Video
What is a brand video? A brand video is a video that focuses on your company and what it represents.
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Why Create Training Videos for your Employees
A well-trained employee is an important part of any successful business. There are several ways to train employees.
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Why Capture your Conference or Event on Video?
If you want to create dynamic content, you can use a professional videographer and video production team to film your live event.
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How to Develop a Creative Concept
A creative brief is a document that lays out the expectations between the people who own a brand and the people...
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Creating Effective Calls to Action (CTA’s) with Video Content
Marketing is all about getting people to take action. You want people to watch your video and then do something right away with your brand.
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Why a Brand Video Is an Essential Part of Any Mobile Marketing Strategy
Brand videos are a great way to show people what your company is all about.
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Managing Business During COVID-19
What we are doing to continue our business while there is a pandemic.
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How to Create a Branded Video for your company
There are a few steps in creating a branding video for your company. The first is deciding on the benefits of the video.
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5 Tips on Hiring the Perfect Video Production Company
If you're looking for a video marketing agency, here are some tips to help you find the best one for your company.
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How to Catch a Viewers’ Eye – Using Color in Video
Video is a great way to get people's attention. People have a lot of choices for things to watch online...
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Using Video to Expand Brand Awareness
Using video to expand brand awareness can be successful.
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Inbound Methodology and Video Marketing
Learn how video content can help you market your business.
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5 Types of Videos that are Perfect for B2B Marketing
In this post, we look at five video formats that can be effective for B2B marketing.
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Why Video is an Essential Marketing Tool for 2021
Video marketing has become one of the most powerful and effective ways to engage potential customers or solidify relationships with existing
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Ten Popular Types of Content Marketing
How do you choose what type of content marketing to use to grow your business?
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Simple Video Marketing Strategy Guidelines
Developing a video marketing strategy doesn't have to be hard. Just follow these 5 steps to create a simple but successful plan.
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What is a Product Video?
There are many types of product videos that can help you connect with your customers.
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Explainer Videos Explained
Explainer videos are digital marketing videos used to explain a product, service, or brand value.
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What is OTT Advertising?
As people have been streaming more shows and movies instead of watching traditional television...
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What is DRTV and Why Should it be a Part of Your Marketing Strategy
TV stands for Direct Response Television. This is a type of TV where the commercials are designed to get you to take action, such as buying
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The Power of a Surprise and Delight Video Marketing Campaign
People feel important and special when they are surprised.
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How To Make A Sales Funnel That Increases Revenue By 256%
SeedX saw a 256% increase in revenue from refining our sales funnel.
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How Your Style Guide Makes or Breaks Your Cannabis Brand
If you ask 100 employees to bake you a vanilla cake with vanilla icing, you will get back 100 different versions of the cake.
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Creating Buzz for Your Cannabis Business
The cannabis industry is growing quickly and getting a lot of attention from the media.
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How to Establish an SEO Strategy for Your Cannabis Dispensary
In the digital age, cannabis companies must learn how to use the internet to their advantage.
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How to Educate Cannabis Consumers Through Marketing
A content marketing strategy can be used to dispel myths and make cannabis brands more approachable and mainstream.
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Cannabis Companies Try the Metaverse as a New Marketing Platform
There is an opportunity to educate consumers about brands using virtual worlds, but the traffic is low.
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Colorado cannabis wholesale flower prices plummet to all-time low
The wholesale price of cannabis flower in Colorado has gone down to an all-time low.
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Is Your Marketing Team Sending the Right Message at the Right Time?
People are open to hearing what brands have to say. However, people want to hear from brands in their own way, on their own terms.
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4 Pricing Strategies in Marketing You Should Try
There are four ways that savvy marketers use price to increase revenue and sales.
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Adult-use marijuana companies struggle to stay afloat amid overproduction, falling prices
As mainstream businesses face high inflation and the threat of a recession, many adult-use marijuana companies are struggling with their own
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Opinion: How marijuana companies can protect themselves in a cash-based world
Imagine if someone was running a multimillion-dollar business using the envelope system.
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Your Minimum Viable Product Needs an Email Content Campaign
Having a strong email list could be the key to finding a market that is a good fit for your product or service.
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Death to the Press Release!
Despite their ubiquity as a marketing tool, press releases are no longer useful.
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Marketing Definition
Marketing is the process of getting people to know about and be interested in a company's products and services.
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What the Evolving Cannabis Culture Means for CBD and Marijuana Marketing
Cannabis is becoming more popular, but marketers still face many challenges.
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CTV Advertising Guide: Powering Growth Through Change
Streaming video content has been a big topic lately.
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Free Premium OTT Exploding, Better CTV Ad Experiences Next
It is no secret that streaming TV is becoming more popular.
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Why Marketers are Giving Digital Video a Larger Piece of the Advertising Pie
Advertisers are now turning to streaming services like Hulu and Roku to show their ads.
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Getting Ahead of the Curve in CTV Advertising
Compared to when streaming first started, there are now more platforms and content options.
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The CTV/OTT advertising industry: What lies ahead in 2022
The increasing amount of money being spent on Connected TV advertising is attracting new players to the market.
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3 Reasons Why 2022 Will Be “The Perfect Storm” for CTV Advertising
The CTV advertising industry has changed a lot in the last few years. CTV is a great advertising platform for businesses in 2022?
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CTV Digital Advertising
OTT advertising allows marketers to reach consumers directly on streaming platforms.
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5 Things Ad Buyers Can Do To Overcome CTV Transparency Issues
The programmatic CTV industry has some transparency issues.
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WHAT IS CTV ADVERTISING? CAN CTV ADVERTISING DRIVE LEADS?
Last year, traditional TV ad spend saw a sharp decline in sales since the Great Recession.
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HOW CTV GIVES ADVERTISERS THE RESULTS THEY CRAVE
Linear TV advertising (traditional advertising) has always been an imperfect science.
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CTV is fueling the US TV ad industry
TV ad spending in the US will reach $68.35 billion this year, and it will fall to $64.94 billion in 2026.
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Advertisers are losing $1 billion on CTV ads that run while TVs are off
Advertisers are losing $1 billion on CTV ads that run when TVs are off because people are not paying attention to them.
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B2C vs. B2B Video Marketing
Are there different types of video marketing? It can be a little confusing since there is some overlap, but...
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5 Popular Types of Animation Used in Video Marketing
Businesses are using animation styles in their videos to engage with their target audience.
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Using Celebrities in Video Marketing – Pros and Cons
Celebrity endorsement is a common technique used in many marketing campaigns.
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What is CTV Advertising?
The Nuances of CTV Advertising: Decoding the Difference from OTT Advertising
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Keys to Creating a Great Social Media Video Marketing Campaign
It is difficult to create a social media video that stands out.
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Creative Video Production Agency vs. Video Marketing Agency.
In order to be successful in social marketing, it is important to create high-quality content that stands out.
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Finding the Right Branding Agency in L.A.
In order for a business to be successful, it is important to have a creative agency that understands the company's brand.
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How to Use LinkedIn If You Are Selling in the Manufacturing Industry
This article discusses strategies you can use to get more people to see your LinkedIn profile and to have conversations with you.
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Marketing Goals vs. Marketing Strategy: What's The Difference
Digital marketing for the manufacturing and industrial sector can be difficult.
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How To Sell Industrial Products Online In A B2C World
Business-to-business consumers are no longer satisfied with data that is difficult to find or poorly organized.
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The Manufacturing Leader's Step By Step Guide To Converting Anonymous Traffic Into Warm Leads & Reaching Out To Your Contacts
Now that you have worked on building your online presence and increasing brand awareness, it is time to focus on converting website ...
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What Are The B2B Buyer Personas In The Manufacturing Industry?
There are many ways for manufacturing companies to reach potential buyers in today's digital world.
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How B2B eCommerce Became The Top Priority for Manufacturers
When COVID-19 became a problem, many companies quickly moved to improve their digital channels.
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B2B2C: Who Benefits Most—Manufacturers or Retailers?
B2B2C is a new way of doing business. It is a mix of the traditional business-to-business and business-to-consumer models.
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The digital future of manufacturing consumer packaged goods
here has been a lot of change in the last two years. This has led to a lot of disruption, which is still happening.
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Why more manufacturers are going D2C: Direct to Customer
Since the pandemic started, a lot of people have been shopping online.
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How manufacturers can increase B2B revenue and improve customer loyalty
Manufacturers in the UK are currently facing a lot of challenges.
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Productivity Growth In The State
Surprise! California Is Still The Largest Contributor To The U.S. Manufacturing Industry
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The Future of B2B Trade Shows: Do They Still Matter in 2022, or It’s Time for Hybrid Events?
Trade shows can be a great way to get new business.
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Trade Shows Will Regain Importance After The Covid-19 Pandemic
Since the Covid-19 pandemic, many companies have stopped attending trade shows and conventions.
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Are Trade Shows Still Worth It for Manufacturers?
We've seen some terrible marketing mistakes made at trade shows
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‘Substantial growth’ planned for Hyundai
Hyundai Construction Equipment Europe (HCEE) plans to grow substantially in the next three years
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Five excavator technologies to improve projects
Manufacturers of excavators have been making their machines faster and more efficient for over a decade now.
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EQUIPMENT SALES SOAR TO RECORD HIGH
Specialist market research and forecasting company, sales of construction equipment in North grew 23% last year.
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7 Ways Industrials Can Use Video in Their Content Marketing Strategy
A lot of people prefer videos over other types of content, like blogs or articles.
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Robots are coming to agriculture
Despite the high cost of robots, they are increasingly being used in agriculture.
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The new age of engineering and construction technology
New technologies are changing the way that engineering and construction works. Companies need to be aware of these changes ...
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The impact and opportunities of automation in construction
The current labor shortage is one reason why automation, if done correctly, could have a positive effect on the construction industry.
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Seizing opportunity in today’s construction technology ecosystem
A recent analysis of the construction technology ecosystem found that there are many new trends, solutions, and uses cases ...
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3 B2B Website Design Best Practices to Convert Leads
If your B2B website has high traffic and engagement but low conversions, the problem may be that the user experience (UX) was ...
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5 Tips to Improve Your Next Zoom Sales Meeting
You may have attended a few Zoom sales meetings over the past few years. I am one of those people who love Zoom for its productivity.
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Why You Need a B2B Influencer Marketing Strategy—And How to Build One
Business-to-business (B2B) influencer marketing is an old strategy that has been used for a very long time.
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4 Things Your Press Release Needs to Be Successful
In today's digital world, it can be difficult to get attention for your company. Most journalists use press releases to find news, and...
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How to Deal With Distressed Clients
How to Deal With Distressed Clients? Let's talk about it in this article. Most business owners, managers, and employees can share stories ab
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Building a Profit Machine: 6 Ways to Increase Sales
That might be what you write on LinkedIn. But if you are running a business, the most important role is being a salesman or saleswoman.
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Record-breaking year for equipment sales
The global equipment market reached a new high in 2021, and demand is expected to remain strong as fulfillment of backlogs continues.
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