Trade Show

How to attract the 1% of attendees
who are your actual clients and skip the rest.

You can’t interview all 20-100,000 show attendees to find people willing to buy from you. Make them self-select and come talk to you, instead.

A trade show is one of the best ways to find customers and new partners. However, a number of factors work against exhibitors. Lots of booths of competing companies are located side by side, within the same section. You need to stand out somehow. Tens of thousands of people visit exhibitions for various reasons – and only 1% of them are relevant to your sales. You need to weed out people who are "just passing by." Tools for influencing the audience are limited due to the exhibition's hustle and bustle. What is the right way to build effective communication?

Even if the exhibitions last a few days, there is still too little time. Indeed, to build a productive dialogue with each potential client, a representative at the stand needs at least 10-15 minutes. This is no more than 30-40 negotiations a day (with no guarantees), provided trade show reps are booked back to back with no breaks.That's why it's essential to hook as many relevant visitors as possible and quickly build strong connections with them.

Animation is the best way to achieve this with the least number of resources. This is proven repeatedly by the cases of companies ordering short 3D animations for exhibitions. Why does animation work well during the exhibition? Here is a short list:

It is the elevator pitch that you can evolve over time, incorporating newer product lines and changing market conditions.
It is the elevator pitch that you can evolve over time, incorporating newer product lines and changing market conditions.
It is the elevator pitch that you can evolve over time, incorporating newer product lines and changing market conditions.
It is the elevator pitch that you can evolve over time, incorporating newer product lines and changing market conditions.
It is the elevator pitch that you can evolve over time, incorporating newer product lines and changing market conditions.
It is the elevator pitch that you can evolve over time, incorporating newer product lines and changing market conditions.

Animation can help you decrease the burden on your representatives (they can walk the person through the animation if needed). You can abandon the inefficient distribution of swag gifts; after all, you don't need to artificially "catch up" people to the stand. With the help of the animation, a message about your service or product will be more efficient to the potential customers (because it is disclosed in the animation)

Animation for exhibitions is a separate genre. For example, as a rule, for such animations we don't recommend using voiceover, since of the noise during the exhibitions; it's always better to walk your lead through the animation and answer immediate questions. However, the video sequence should be brighter and, more accurate - presentable. This work requires a lot of time to prepare and execute. But all these costs are paid off at the first exhibition - through appointments and contracts.