Video Production For Manufacturers

There are many new tools and solutions designed to improve communication in today's digitally connected world.

There are many new tools and solutions designed to improve communication in today's digitally connected world. However, one of the best solutions has been the use of video. That's because people remember 95% of the content they watch in videos, while they only remember 10% of the content they read. Videos continue to be one of the most commonly used digital marketing tools for converting prospects, recruiting new talent, and enhancing efficiency on your shop floor.

Manufacturers use different types of videos to increase their sales opportunities. This might be a company overview video or a factory tour video. Factory tour videos allow people to see and connect with the business or organization visually from anywhere in the world. Let's take a look at what makes a good factory video and how you can get started.

What Makes A Good Factory Video?

A good factory tour video is around 1-2 minutes long. It should show who you are, what industrial products you sell or what services you provide. The video should also highlight your machines, processes and capabilities. This will give buyers an idea of the quality your business can offer. The picture and audio quality of the video should be clear and stable. For example, if your project manager is speaking, the background sound should be absent of noise from your factory or other side conversations. Background music can also make your video more interesting, engaging and entertaining.

A good factory video is more than just footage of your shop floor, machinery, and processes. It is a creative script that portrays your trustworthiness to potential buyers who decide whether to add you to their shortlist. A good factory video is crucial marketing tool, especially for custom manufacturers.

Examples Of Factory Videos Produced For Manufacturers

Factory videos are a great way to show your buyers what your systems and specifications are like. This makes it easier for them to decide if they want to partner with you. Make sure to check our portfolio to find out how can a factory  video look like. 

Tips For Producing A Factory Video

When done correctly, video marketing can help your company's messaging. This will make it easier to build trust with potential buyers and set you apart from your competitors. Here are some basic steps to follow when creating your first factory video.

Create content that engages, educates, and intrigues your audience. Address the common questions and challenges people face.

When giving a tour to a prospective big customer, it is important to know what to say and what to show them. Make sure you have a script for your factory video so you don't lose track of what is important. This will help make sure the customer understands your business and what you can offer them.

You can build credibility for your company by capturing footage of any awards or certificates you have obtained. Only specific industries work with custom manufacturers or suppliers who are certified. Make sure your qualifications and certifications are up to date and highlighted on your website.

Do you have data about how your factory is doing or information about your company's history? If so, you can use that to create a presentation. 

Make sure you include a CTA, like a phone number or email address, at the end of your video to encourage viewers to take the next step and reach out to you. And make sure you respond to those inquiries as soon as possible. A 2021 Industrial Buyer’s Search Habits Survey revealed that 44% of B2B buyers expect a response in less than 24 hours.

Where To Share Your Factory Videos

Videos are a great way to turn website visitors into customers. They are getting more popular every year. In 2021, the number of videos in the 30-60 minute category grew 140%. Make sure you are getting the most out of your factory video by doing the following:

  • Incorporate videos of your products into your online marketing strategy. 
  • You can host them on your website and social media accounts. 
  • You can also announce your new video in an email to your customers and encourage them to share it with their network.

Unsure of how to start? Leave the planning and production to our team. When you partner with CTM you can expect a professional video crew at your factory. We’ll create a script that accurately but creatively portrays the history and quality of your factory. 

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