CTV Advertising Guide: Powering Growth Through Change

Streaming video content has been a big topic lately. There are a lot of different platforms and programs to choose from. More people are using streaming, and that's led to more people using connected TV. Connected TV is when you use a device to watch streaming video content. Seventy-seven percent of homes in the United States have at least one connected device, and usage of connected TVs has increased by 123% since 2018.

CTV advertising is a great way to reach a lot of people. It combines the scale and influence of linear TV with the precision and personalization of digital. This means that more people will see your ad and it will be more effective. However, it can be difficult to work with buyers who have different approaches to ad buying. But with the right perspective, this can be easily overcome for everyone's benefit.

CTV provides marketers with a unique opportunity to reach consumers in a new way. However, the relative newness of ad buying for CTV means that there are some unique challenges that marketers need to be aware of. In order to be successful, it is important to couple CTV with other forms of media, such as linear TV and digital.

Internal knowledge gaps are one of the top three challenges that marketers have when it comes to using CTV. The other two challenges are organizational buy-in and measurement capabilities. This is all discussed in the recently published Nielsen Annual Marketing Report. The hesitance and uncertainty about CTV isn't surprising, given the myriad of buying options and uncertainty about how to measure it within the context of other buys.

One of the top three challenges marketers face when it comes to using CTV is knowing what to do. This is because it is new for many people. There are a lot of different ways to use CTV, so it can be hard to know what is the best way to do things. To learn more, download our guide which has best practices and tips on how to succeed with CTV advertising. You will also learn how to buy audiences and measure how effective your ads were.

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