Increasing Sales of Technical Equipment
When helping you to increase technical sales, we use an approach we call "The Missing Piece of the Puzzle" (tm). Its essence lies in the understanding that your clients already have a complete system in mind, a puzzle of sorts that needs one missing piece to be complete. That missing piece is your product.
Increasing Sales of Technical Equipment
When helping you to increase technical sales, we use an approach we call "The Missing Piece of the Puzzle" (tm). Its essence lies in the understanding that your clients already have a complete system in mind, a puzzle of sorts that needs one missing piece to be complete. That missing piece is your product.
Show them your stuff!
Do you have technical stuff to sell?
A major problem plaguing technical product companies is they don’t really show off their products. Not really. If your job is to sell technical products, ask: Are my sales materials really showing how my product is the missing piece in my customer’s world? Because if it’s not, it’s back to the drawing board to make you the kinds of sales materials that will connect – and will sell.