How To Find Customers For Your CNC Machine Shop Using Digital Marketing
You have probably heard it many times: you need to be online; people are looking for your company online.
You have probably heard it many times: you need to be online; people are looking for your company online. If you are not online, you are missing out on opportunities.
This is true, but it is not the only thing that you need to do. You also need to have a strong online presence. This means that your website looks good and professional and that you are actively using social media to reach new customers. Having a strong online presence can help supplement your traditional methods of growing your business and bring you closer to your goal of finding new customers.
If you want to attract more customers, make sure that your business appears in search engines like Google, Yahoo!, and BING. This is because research has shown that 4 out of 5 buyers research products online before contacting a sales rep. Industrial buyers know how to find what they want quickly using long-tail (3-4 keyword) search terms online. In fact, 53% of industrial buyers make their decision in less than one month.
Why You Need A Website For Your Business In 2022
Most of today's business buyers are millennials who use technology to find what they are looking for. For example, 20% of them start by looking at company websites, and 17% look for reviews from other customers. So it is important that your company has a website that is up-to-date and easy to find through search engines. Industrial buyers use specific keywords when they are looking for a supplier. For example, they might search for "Automotive stamping Cincinnati Ohio." This way they can be sure that they are getting results that are relevant to them.
Many people who purchase supplies look online for information like product specifications, prices, how long it will take to get the supplies, and how much stock is available. If your website doesn't contain those keywords, your competitors might get to those prospective customers first. And if you don't have a website, well... they won't be able to find you online at all.
Let customers find you online
You need to keep your web pages fresh by adding new and relevant content. The more you have, the better your website will do in getting found on search engines. This is what Google recommends in their SEO Starter Guide: create content that is both compelling and useful. Your content should be informative, answering the questions buyers typically ask about your services. And by doing this, you increase the chances of being found on search engines for relevant queries.
What stops other from having a website
Many job shops are uncomfortable about adding new content to their websites. This can be because they:
-Don't have enough people to maintain the website
-Don't know what to write about
-Think that there's nothing new to add
Interesting content for CNC Machine Shop Customers
Some job shops believe they have included everything on their website that they need to include. But this is likely not true – there are always new things happening in your industry that you should share with your customers and prospects. Focus on what you do well and ask your current customers and employees what they like best about working with you.
Common changes that are often overlooked but worth covering in content marketing are:
- New high-profile/significant projects
- New markets entered
- New machine
- Skilled employee hired that creates opportunities for growth
If you want to be more accessible to buyers and increase your brand, credibility, and reputation, you should have a strong online presence. Swiss Labs Machine & Engineering has Industry pages that will help you do this. Their Aerospace page explains the materials, machines, and components they use to make sure their work is of the highest quality.
If you want to capture the information of your website visitors and encourage them to send in RFQs, put forms on your website where people can easily fill out their information. You should also have other ways for them to contact you, like a phone number and email address. Most buyers today expect a response within 24 hours after submitting an RFQ, so make sure you respond in a timely manner. If a prospective customer waits too long before hearing from you, they might go to one of your competitors. 44% of industrial buyers said they expect a response within 24 hours in a recent buying survey.
Be Where Your CNC Machining Customers Are
If you are a manufacturer or a CNC machine shop, you can start getting results that are similar to what Industrial Grinding is getting. Industrial Grinding's business listed on multiple online resources gets them in front of more than a million buyers who are looking for services like welding, coating, and metalizing.
You can also reach local and regional customers by listing your business on online directories like Yelp, Google My Business, Apple Maps, and Facebook. Make sure your company name, address, and phone number are consistent on all platforms so buyers can easily contact you. This makes it easier for local buyers to find your business based on their location and keeps your business at the top of Google search results.