Video Marketing Tools

Since last year, the use of videos has increased by 17%. People now watch 500 million hours of YouTube videos every day.

Since last year, the use of videos has increased by 17%. People now watch 500 million hours of YouTube videos every day. Video is a very important part of marketing today. However, it can be difficult to get started with video marketing. But there are a lot of free and affordable tools that can help you get started.

Free Video Marketing Tools


For Mac users, iMovie is an easy-to-use video editing tool. It has limited capabilities compared to other paid video editing software, but it does have some great features. With iMovie, you can edit photos and videos, add titles and themes, choose music and effects, and even correct colors and enhance your videos. However, keep in mind that this tool is only available on Apple platforms and may be too complex for inexperienced video editors.

VSDC Free Video Editor

One of the best features of the free version of VSDC is that it offers a lot of features for those who are new to video editing. The drag-and-drop mode makes it easy for people to start using the software.

HD Movie Maker

HD Movie Maker is a video editor that is designed for small projects and is functional enough for making basic marketing videos. This video editor is only available on Windows platforms.

Adobe Spark

Adobe Spark is an easy-to-use video creation tool that is limited in its capabilities. It can only create basic videos.

Low-Cost Video Tools

If you are looking for software that does more than what free software offers, the following software is a range of prices from inexpensive to top-of-the-line video editing software that can be used to generate marketing content.


Animoto is a great tool that can help you make professional looking videos quickly and easily. It has pre-made storyboards and music options to help you tell the story of your brand.


Magisto allows users to create videos quickly and easily. It has a mobile app for people who film on their phones.


Biteable is a good platform to use for creating video ads, explainer videos, infographics, animations and more. However, it does have some limitations when it comes to customization. For example, you can't change the font size or choose from a variety of clipart options.

Final Cut Pro

This program lets you create professional videos with a lot of features. Final Cut Pro is only available on Apple products and it can be hard to use. But if you learn how to use it, you can make great videos.

Adobe Premier

Adobe Premier is a software that many professionals use. It is in the Adobe Creative Cloud suite, which means it is compatible with other Adobe programs. Adobe Premier is a broad spectrum professional video tool. To get the most value from it, you will need to spend time training on how to use it.

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