MOA Animations Clinicians, Officials and Patients Can Grasp Fast
We help MedTech and life sciences teams turn complex mechanisms into visuals and talks that make sense on first viewing, whether on stage, on a website, or in a rep’s hands.
Who This Is For
- Product & Marketing leaders at medical device, diagnostics, and therapeutics companies
- Medical affairs (MSLs), clinical education, and KOL presenters
- Teams preparing for congresses, advisory boards, launches, or website refreshes
Outcomes You Can Expect
- A crisp MOA narrative that shows what, how, and why it matters in under two minutes
- MLR-ready content: accurate claims, correct citations, and clear separation of illustration vs. evidence
- Audience-specific versions for HCPs, payers, officials, and hospital administrators (right depth, right terminology)
- Reusable assets for stage, web, sales, and training. We use one foundational core build for many cut-downs
Where It Plays
- Congress & symposia: main-screen MOA, session openers, looping booth visuals
- MSL briefings & KOL talks: speaker-note decks, objection handling visuals
- Web & demand generation: homepage/product pages, explainer sections, gated assets
- Field enablement: short iPad clips, stills, and one-pagers for common questions
Deliverables You Can Expect
- 60–90s master MOA clip (accurate MOA presentation with tight pacing and no marketing fluff)
- 3–5 “anchor” slides that carry the mechanism and the clinical relevance
- Q&A pack: we work with you to anticipate likely audience questions and produce the exact visuals that close them
- Cut-downs & stills: 6–15s loops for booth/web/social + high-resolution key frames
- File set for stage & web: booth loop, HD/4K MP4, web-optimized MP4, PowerPoint
Process (Accurate, Controlled, Compliant)
- Intake → publications, datacut, approved/allowable claims, brand guidelines
- MOA storyline → mechanism distilled to several takeaways (problem → mechanism → outcome)
- Visual build → models/animation, labels, clinical context; speaker notes in parallel
- MLR packet → references, on-screen claim map, fair-balance checks, versioning
- Finalize for channels → stage loop, web embed, sales clips, localization if needed
Evidence Of Quality
- A tight reference clip (60–90s) that lands the key idea
- Deck sample with 3–5 slides that a clinician can skim and “get it”
- A Q&A map showing the top audience questions and which visual answers each one
Risks We Remove (Compliance and Accuracy)
- Claims discipline: every on-screen statement mapped to a source or moved into narration/notes
- Illustration ≠ evidence: visuals demonstrate how something works; data slides show that it works
- Citation hygiene: standardized reference style, datacut/date stamps, version control
- Fair balance: benefits with mechanisms; limitations and conditions of use where required
Options And Add-Ons
- Payer/administrator variant (economic/operational framing)
- Localization & captions for global use
- Voiceover (human or neural) and music with global licensing
- Interactivity for booth screens or web (tap-to-reveal steps, device cross-sections)
Inputs We’ll Ask For
- Latest publications/data (with the datacut), approved claims, and brand assets
- SME/KOL access for a short technical check, if possible
Next Step
Send us talk theses, permitted wording, and the datacut you’re working from. Email Hello@CaliforniaTechnicalMedia.com or Schedule a Call with one of our co-founders.
We’ll confirm the terms, scope, onboarding considerations and create a project roadmap.