Trucking is the lifeblood of the U.S. economy. According to ATA reports, trucks make up more than 70% of the total volume of domestic transportation.
There are more than two million trucks in the U.S., and most of them use old generation engines – resulting in massive fuel consumption and significant environmental emissions. Therefore, the rise in prices for diesel fuel and the global trend toward reducing harmful emissions have directly affected the freight industry.
There are business reasons to go green. The Los Angeles Harbor Commission approved a clean truck fee chargeable for each TEU of cargo transported on and off the docks by diesel drayage trucks. This will affect over eight million TEUs of cargo per year, which will grow in the years ahead.
At the same time, converting an entire truck fleet to new electric or hybrid vehicles is cost-prohibitive for many companies. Charging infrastructure is also lacking.
Our client offered the market an elegant and efficient solution to transform existing fleets of diesel trucks. The technology allows trucks to be re-equip with the hybrid-electric or electric motor while still using existing refueling infrastructure. Such a solution will not only result in zero (or even negative) emissions but will also reduce operating costs over time – without sacrificing performance or reliability.
Our client's solution is the answer to the biggest industry challenge. Their technology allows transportation companies quickly adjust to the industry changes and implement practical solutions straight away.
However, like any innovation, the presentation of this technology needs to be accurate and clear to the fleet owners. Moreover, it should show what difference it can make for each specific business and the industry.
We have created a series of presentations with animations explaining the client's technology from various angles: its workflow, security, benefits, flexibility, and how it fits into existing business models. Our 3D animations did not just reveal the offer and its advantages in detail - they clearly showed that the solution could be implemented straight away, which serves as the main incentive for buying.